VIOLET KOH

This website is designed from scratch by using HTML and CSS.  Superannuation is an essential financial service offered by a range of different service providers in Australia. Superannuation providers have traditionally communicated with their members via printed material like magazines, newsletters and brochures. 

 

BestSuper is a fictional superannuation provider that is planning to shift its member communication to an eMagazine (web-based magazine) to better target different demographic groups (“right message to the right member at the right time.”). BestSuper has 150,000 members that currently receive a quarterly printed magazine. 

 

As a freelance web designer, I have been approached by BestSuper to design and build a website that implements an eMagazine that allows the provider to more effectively communicative with its members. The website is visually engaging, informative and target retirees. The creation of this online platform will deliver eMagazine content to members. The platform has a consistent look and feels that aligns with the BestSuper brand and website. The navigation is intuitive and allows for ease of use. Members should click through to read articles, engage with the content and take positive actions to improve their future. Members should feel that the content and design of the site is personalised, relevant to them and interesting. It should also encourage a two-way conversation between members and BestSuper and showcase community engagement activities. 

 

The main objectives of delivering news content digitally are to improve the member engagement and experience while meeting members in their channel of choice and providing personalisation of service and communications. Digital delivery of eMagazine will also ultimately provide a range of benefits including speed to market, reduction in printing and development hours, measurement of member interaction and cost savings for the business.